Brand extension, also known as brand stretching, is the use of a well-established brand name for a new product or new product category a product line is a group of related products . The product line understanding helps the marketer to take line extension, line stretching, line pruning and line filling strategies of the company a product line extension is the use of an established product brand name for a new item in the same product category. The trick is for the line extension to make the brand relevant to new markets while not repositioning the core brand in a negative light and while not resulting in too many traded sales with the core brand poorly conceived line extensions can increase sales initially but then ultimately spread sales out over more sku’s decreasing the brand . Product line extension is a concept we are all familiar with, whether we know it or not it's taking an existing product and making various versions of it to satisfy consumers' different tastes.
It is classic product line extension think crest toothpaste or yoplait yogurt—the consumer packaged goods industry is full of these types of brands but then look further. Sony will continue to expand its fcb line up with additional sd and hd block cameras scheduled for release by mid 2011 sony announces authorized national systems integrator for visual imaging products. These fiber optic and gshdsl modular or fix equipment carry ethernet and e1/t1 in point to point line extension fiber optical multiplexers provides gigabit ethernet and multiple e1/t1 backhaul for 2g/3g/35g mobile networks over redundant fiber optics. The brand extension is a similar product, but in a different form jell-o portable pudding and pudding cups is jell-o pudding in a different form and section of the store 2.
In 1997 sony introduced the vaio line of personal computers the vaio was a high-quality and expensive system that the company marketed to users interested in developing or playing multimedia programs. Line extension a line extension is a product that incorporates a slight twist on an established brand it utilizes the older brand’s name and imagery, and is usually in the same general product category. A product line extension is the use of an established product brand name for a new item in the same product category line extensions occur when a company introduces . Line extension is increasing the number of products in a given set of already known product category basically the skus these are generally of variations of a given product eg: dabur glucon-d was originally available only in a single flavor n.
A product line extension strategy is an approach to developing new products for your existing customers or for prospects who do not currently buy from you extending a product line involves adding new features to existing products, rather than developing completely new products this can reduce the . Start studying chapter 11 laura prefers sony products and will only purchase alternatives when there are no sony products available d product line . You can't win a revolution with a line extension siemens and sony but the better product wins in the marketplace is a concept so deeply embedded in management thinking that the facts alone . The latest trend in product line extension: become a software company it is the fastest and likely least expensive way to extend your product line. Sony brings years of innovation and industry-leading expertise in professional cinema 4k to home theaters with the sony vpl-vw1000es 4k home theater projector the result is the most immersive picture possible.
E brand extension b product mix kellogg's has a variety of brands in its cookies and crackers _____, including cheez-it crackers, keebler townhouse club crackers, famous amos cookies, and keebler fudge shoppe. Product line extension and modeled to produce a decisionsimulator™ and show market-level results for optimal combinations of the client’s product line. An example of a product line extension is the toyota lexus brand, which is a high-end extension of the basic toyota brand that targets consumers looking for bargains diet coke is a product extension of coke, introduced to meet the need for a low-calorie cola drink a product line extension must .
A company introduces a brand line extension by using an established product’s brand name to launch a new, slightly different item in the same product category for example, diet coke™ is a line extension of the parent brand coke™. In many cases, a product line extension, particularly a simple one, may not appeal to the retailer they may not perceive the additional benefits in offering a similar style product in reality they are more likely to experience sales cannibalization, whereas at least a manufacturer can win extra sales from a competitor. Get your chance to win a $500 usd visa® prepaid card when you register. A product extension in the computer software business could be an upgrade or revision, and other possible product extensions are product repositionings and additions to existing products marketing.